Category: Digital Marketing

These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found…

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.

Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human…

It’s rare that a B2B marketer is funny on LinkedIn. 

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to…

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others…

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as…

From the rise of AI to shopping on social media, times are changing fast. Some consumer trends are a flash…

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer…

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content…

I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These…

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed…

In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my…

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…

Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…

One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a…

The internet is full of opinions. But if you want to know what people really think — about products, brands,…

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating…

Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or…

Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025,…

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers.…

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together.…

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this,…

A few years ago, I was working with a startup that had just launched their website. We were proud of…

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said…

As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more…

I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.…

Imagine trying to describe a giraffe to someone whose never seen one.

Creating a marketing project timeline template where everyone knows what they’re working on (and when it’s due) can help ward…

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a…

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…

All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll…

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company…

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and…

To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots…

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love…

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should…

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there…

I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…

Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from…

If I was reading a post about request for proposals (RFP), I’d want to get to the point … and…

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think…

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024.…

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads,…

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing…

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…

During my time at university, I used flowcharts to map out my research processes so they could be clearly understood…

Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people…

With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…

In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is…

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what…

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for…

Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers…

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on…

“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to…

When I’m reading a blog post or a long web page, one of my favorite things to do is jump…

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they…

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated…

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no…

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream…

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had…

I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to…

Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative…

TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their…

When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former…

Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common?…

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the…

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the…

I still remember the first time I sat down to write a case study as a SaaS content marketer. The…

Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page…

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d…

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested…

I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront…

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly…

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can…

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and…

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the…

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore…

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about…

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the…

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that…

Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond…

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.

Once a visitor lands on your website, you only have about seven seconds to make a great first impression before…

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was…

No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most…

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my…

AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our…

I remember the first time I tried social media boosting. It was back when I was testing the social media…

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In…

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture…

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and…

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much…

90% of the U.S. population has eaten at a McDonald’s over the past year.

We’re committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content,…

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark.…

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it…

Software subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you…

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials…

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing…

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able…

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s…

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the…

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative…

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of…

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same…

“This whole entire generation is about to turn all of our business models on its head.”

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve…

You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that…

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search…

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer,…

Ever been on a time crunch to create social media content? Most of us have, especially when you’re trying to…

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere.…

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email…

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer…

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros…

2024 was a year to remember.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small…

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly…

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what…

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social…

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job…

What we know right now:

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder…

I remember when I first heard of public relations. It was a long time ago, and I thought it was…

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…

I know that behind every great company, division, or team is a great organizational structure — a structure tailored to…

Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask:…

The first place a potential customer may hear about your brand could be from your social media, a passing ad,…

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone,…

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into…

I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler…

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget…

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and…

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the…

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last…

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who…

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes…

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics…

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program…

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content…

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.…

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a…

Like many businesses, I depend on web forms on my website to collect visitor information and to give them an…

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It…

AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95%…

Whether we realize it or not, we’re surrounded by integrated media planning.

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

As a content professional with almost a decade in the game, I have been a part of several content marketing…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

I went to a psychic when I was 22. She told me I was “about to take a long journey…

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile…

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on…

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and…

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social…

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn…

By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.

In the early days of my career as a content marketer, I wish I had access to the meeting agenda…

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel…

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know…

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be…

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy…

If you’re sipping an oat milk latte as you read this, you’re in luck.

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold…

This week’s master is always down for some fun, and he’s got the receipts to show it.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members…

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to…

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff…

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want…