Category: Digital Marketing

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B…

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product?…

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That…

When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if…

Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content…

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do…

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers…

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations,…

Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered…

Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with…

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the…

When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing…

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to…

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am…

It’s time to drop the baggage around the word “influencer.”

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one…

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses…

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as…

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar…

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid…

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…

As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content. For me,…

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement…

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…

Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that…

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe…

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built…

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing…

If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there,…

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is…

Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster,…

There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you…

Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for…

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about…

When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two…

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands…

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots…

If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM…

Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet…

If I were looking for the best way to divide a room full of marketers, I’d bring up the topic…

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business…

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication,…

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face…

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call…

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling…

Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing…

Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes,…

Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with…

Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of…

Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic…

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession…

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers…

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on…

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month…

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited…

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long…

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital…

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting…

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had…

If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers.

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner…

Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨…

Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive…

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM…

Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require…

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing…

Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it’s…

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set…

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and…

HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business.…

Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and…

The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where…

Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel…

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take…

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals…

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing…

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a…

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy…

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording,…

I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help…

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after…

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it…

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as…

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who…

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI…

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name…

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it.…

ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital…

You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep…

Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read:…

We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as…

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this —…

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far…

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But,…

The other day, I was reading a blog post when something caught my eye: a section about how to create…

I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re…

A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on…

LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s…

With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that…

If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy…

In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was…

A few years ago, I was head of content at a health insurance company — a role that required a…

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to…

With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should…

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…

When clients first started asking me to handle their social media, I figured the image part would be easy. Create…

“I tried using AI for our marketing content, but it just doesn’t sound like us.”

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room…

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to…

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start…

LinkedIn is full of narcissists, and I have the data to prove it.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my…

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing…

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long.…

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time…

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative…

Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more…

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there.…

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just…

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open,…

You might know your Instagram content is good, but imagine how much better it will seem if it looks like…

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that…

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying…

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I…

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up…

If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention.

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing…

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people…

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play…

One of the most powerful — but least used — aspects of social media is its ability to turn customers…

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution:…

When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five…

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate…

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image…

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free:…

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The…

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I…

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not…

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

When I started using AI, everything changed: my output, my confidence, my career.

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

Let’s take a moment to commiserate, marketers.

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social…

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly…

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at…

On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite…

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can…

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and…

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It…

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop…

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it…

SEO is dead, long live SEO!

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads.…

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n…

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and…

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding.…

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with,…

​​Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free…

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five…

Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something…

I can’t imagine any company today experiencing substantial growth without proper social media advertising.

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product…

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this…

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn…

Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something…

Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say…

“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve…

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community.…

The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American…

I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course,…

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most…

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two…

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this…

Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs…

It’s no secret that content is king. And with more and more channels to keep up with — each requiring…

Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a better ROI…

When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on…

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one…

When I was first setting up my freelance business website, I read tons of articles and social media posts about…

AI is gaining traction in every industry and advertising is no different.

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays,…

Engagement on social media is like mingling at a party. There could be tons of people in the room (read:…

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence…

A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting…

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you…

I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs.…

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out…

Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages…

Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as…

There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are…